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Here's a few ideas...
Have some oddity in the middle of the thing "The World's Largest Turnip" or something like that, with a bunch of people taking pictures of it. At the service station, have a wrecker pulling in a car with NY License plates and a bunch of moping people with it! 
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Mike, a.k.a Eastern Roads
President, CEO, CFO, MOW Chief, Painter, Janitor Penn-Haven Central RR
Where Alcos, Fairbanks-Mrse, Baldwins, EMD's and the rare GE live on
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